Search Engine Optimization (SEO) has undoubtedly become essential to the visibility efforts of modern-day businesses. As such, many enterprises are investing in SEO to appear in the search results of leading search engines like Google. This enables them to become more visible to their target audience and boost their chances of business success.
However, appearing in search results is just the beginning of your efforts since you need to continually streamline your SEO performance to direct more organic traffic to your website. As such, Google offers a Search Console tool that helps users monitor, maintain, understand, and troubleshoot their website’s performance in search results. You can even go a step further by using a Google Search Console (GSC) insights tool to optimize your website’s performance. Here are some pointers on how the GSC tool operates.
Keywords Ranking History
THE GSC tool helps site owners measure and analyze the complete history of their site’s keyword rankings from the start of their domain. It allows you to compare data by days, weeks, months, and even years, so you can see how your keyword rankings, impressions, clicks, and Search Engine Results Page (SERP) positions have changed over time.
With this SEO data, you can implement novel optimizations, evaluate the efficacy of your SEO strategy, or measure the return on investment (ROI) on your SEO efforts. However, it’s crucial to find the right GSC solution to obtain accurate keyword ranking history. Leading SEO agencies such as LinkGraph can help with this need.
LinkGraph is a Web Design, Digital Marketing, and SEO Agency specializing in conversion rate optimization, technical SEO, paid media management, and link building. In addition, they offer some of the best SEO tools that help digital marketing professionals and agencies in various ways. For example, their GSC Insights tool empowers you to measure your SEO improvements daily. This dashboard is built over Google’s API and has a sleek user interface with ultra-modern data visualizations that offer more accurate evaluations of your website’s best-performing pages.
Therefore, online marketers, SEO experts, and site owners can have a more comprehensive picture of search engine performance. What’s more, their GSC Insights solution is a free tool that offers more accurate key performance indicators regularly compared to other software programs like Moz and Sem Rush. This way, you can enjoy higher rankings in Google search results and a deeper understanding of your positions in these SERPs.
Daily SEO Tracking
Users can also link their Google Analytics and Google Search Console accounts to obtain real-time data insights on their sites’ search engine performance. This way, site owners and SEO experts can understand how their website’s pages drive organic traffic from Google daily. In addition, website owners and SEO analysts can even use the GSC Insights solution to monitor analytics for different domains. Consequently, users can implement more detailed SEO strategies thanks to the fusion of Google’s powerful data capabilities and an advanced, easy-to-understand interface.
The GSC tool also provides data visualization opportunities that offer detailed insights into your highest-performing domain web pages. For example, thanks to organic traffic analysis, you can monitor your search traffic by device, country, and economic value.
Additionally, you can compare and analyze your rankings based on search terms and particular web pages within your domain. Furthermore, this tool can also disclose how many SERP positions your website has obtained or lost across keyword rankings, helping you know which pages are performing.
To conclude, using a GSC tool with your Google Search Console is a great way to obtain more detailed insights into search engine performance. The points above illustrate how this tool works to optimize website performance in search results.