There are over 200 million active websites on the internet.
To say that the online space is overflowing with websites wouldn’t be overstating it. If you have a website, you want to stand out in this growing, crowded field. The only way to do that is to understand the importance of SEO and what it can mean for your website.
Let’s take a look at the various aspects of SEO so you can begin your journey to meeting viewership and click goals.
Importance of SEO
Don’t underestimate the importance of SEO. It can make the difference between success and failure for a business.
This may leave you asking, what is SEO? SEO stands for search engine optimization. It is the practice of improving a site’s ranking on the search engine results page or SERP.
A bot designed to rank websites based on various factors crawls the site. To this end, most SEO activities center around what the Google crawler looks for. The more optimized you are, the more Google will trust your website. In turn, the site then ranks higher on the SERPs.
A website ranking in the top five results on the first page means more eyes.
The more exposure you have, the more clicks you will get. The more clicks you get, the more conversions you will see.
The goal is to grow your business by growing a website and increasing your customer base. The only way to do that in the modern, digital marketplace is to focus on SEO. Small business websites face an uphill struggle, but SEO can make it a lot easier to succeed.
Areas of SEO
You can divide SEO into three categories: technical SEO, on-page SEO, and off-page SEO. You must understand the different types and how they work together to reap the benefits.
Technical SEO is what dictates how a website operates. It’s about making sure the search engine spider can crawl and index the site with ease. Improving page load times to make them fast is a major feature of technical SEO. The same goes for other technical aspects, like URL structure, site navigation, schema, and more.
Next, there’s on-page SEO. A lot of this revolves around ensuring you have high-quality, high-value content. That’s why many marketers say that content is king.
Beyond topical, authoritative content, you also need to develop backlinks. Link building falls under off-page SEO. The more connected and linked to your content is, the more important Google considers it.
Increasing your topical authority, and releasing regular, quality content is central to SEO. If you want your website to succeed, then following the principles of SEO is essential.
Following best practices for all three types of SEO will make your website more attractive and easy to use. This in turn will draw in more viewers, and keep them more engaged with your content.
SEO and Your Business
The importance of SEO is that without it your business won’t thrive. You have to take a serious approach to SEO if you want to expand your viewership. If this article helped you or was interesting, please take a moment to browse our website.