Did you know YouTube is the second most visited site in the U.S?
YouTube might have started out as a video-sharing platform for entertainers, but it’s now become a valuable marketing tool for businesses. If you haven’t started marketing with YouTube, you’re leaving a ton of money on the table.
The good news is it’s not too late to get started. However, you don’t just start shooting and posting videos on your business’s YouTube channel. You need a proper strategy.
Read on as we share tips for creating YouTube marketing strategies that deliver results.
1. What Video Content Does Your Target Audience Prefer?
If you have resolved to use YouTube in your social media marketing plan, it’s likely that you already know your audience loves spending time there. However, there’s more you need to need to know about your audience.
For example, what kind of video content do they like? Some consumer groups prefer long-form content; others love short videos, and some want animated content.
When you have a detailed audience profile, it’s easy to zero in on their video consumption preferences. If most of your customers are Gen Zers, for instance, most of your content on YouTube should be short videos because that’s what they love to watch.
2. Invest in Content Production
These days, you can shoot a high-resolution video with your mobile phone. This doesn’t necessarily mean you’re well-equipped to start producing marketing videos for your business.
There’s a lot more you need to create high-quality videos, including lighting equipment and editing software. Depending on the type of video you’re creating, you might require a script.
Long story short, don’t DIY video production. If you can’t afford to build an in-house video production team, outsource to an agency.
3. Develop a Content Schedule
Uploading regular YouTube posts is a good practice. It keeps your audience engaged and helps you grow your channel’s following.
This, though, doesn’t mean you post whenever you wish; sometimes even dropping multiple videos in one day. Develop a posting schedule and stick to it. This way, your audience will have an idea of when to expect your videos.
It’s also advisable to post at a time when videos are likely to get the highest levels of engagement. There are all kinds of YouTube statistics that will tell you the best days and times to publish your videos.
4. Promote Your Videos on Other Platforms
Every minute, YouTube users upload over 500 hours of fresh video content. As you can imagine, getting your videos noticed isn’t easy.
Yet, there’s no point in creating quality videos if no one is watching them. Make a point to promote your published videos on other digital platforms your business uses, such as Facebook and Twitter. All you need is to share the links to the YouTube videos and people will click on them.
Creating YouTube Marketing Strategies Isn’t Hard
There’s no doubt that video is now the content format of choice for the vast majority of people. This makes creating YouTube marketing strategies a no-brainer. Use these tips to design strategies that will increase your sales and push your brand’s online presence to the next level.
Explore our blog for more advice on marketing businesses online effectively.